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售價:1140  |
| 搜尋參考資料: 1. highered.mheducation.com/sites/0073521507 The Twelfth Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in business ... 書名：Business Research Methods 12/E，語言：英文，ISBN：9781259070952，頁數：629，出版社：華泰文化，作者：Cooper,Schindler，出版日期 ... www.mheducation.com/highered/product.0073521507.html Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research  Business Research Methods, 12th edition ... current coverage of all business research topics presented with a balance of theory and practical … highered.mheducation.com/sites/0073521507/student_view0 To learn more about the book this website supports, please visit its Information Center. 2014 McGraw-Hill Higher Education Any use is subject to the Terms of ... |
詳細資料ISBN：9781259070952 叢書系列：研究方法 規格：平裝 / 629頁 / 普通級/ 單色印刷 / 12版 出版地：台灣 內容簡介 1. A NEW CHAPTER ON ORAL PRESENTATIONS. 2. MARKET-LEADING COVERAGE OF QUESTIONNAIRE DESIGN AND WEB-BASED SURVEY TECHNIQUES 3. NEW EXAMPLES DEALING WITH INTERNET RESEARCH, CLOUD COMPUTING, EXCEL IN DATA ANALYSIS AND PRESENTATION, SMART PHONE RESEARCH, DIRTY DATA, GUT HUNCHES, WILDCAT SURVEYS, AND MORE. 4. NEW RESEARCH STORIES THAT RELATE TO SUCH ORGANIZATIONS OR BRANDS LIKE THE US ARMY, NETFLIX, SNAUSAGES, BEST BUY, BLACKSTONE WINES, RYPPLE, TWITTER, FACEBOOK, FORD, AND MATCH.COM, AND MORE. 5. A NEW TYPE OF DISCUSSION QUESTION FROM THE HEADLINE DEMONSTRATES TO STUDENTS THAT RESEARCH IS APPLICABLE TO ALL TYPES OF SCENARIOS. 6. EMPHASIZES MANAGERIAL DECISION MAKING: A BUSINESS FOCUS HAS BEEN INTEGRATED THROUGHOUT THE TEXT. STUDENTS ARE PRESENTED WITH A "REAL-WORLD" APPROACH TO BUSINESS RESEARCH TOPICS AND HOW THEY ARE USED IN BUSINESS. |
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